PCT Marketing Solutions
State of the Market Reports
Own a product category with an exclusive supplement dedicated to your market segment.
- Comprehensive Research Report + Proprietary Questions
- 8-Page Editorial Supplement Including Full-Page Ad
- E-Blast Promoting Supplement
- PowerPoint Presentation of Data
- Right of First Refusal for Next Year's State of the Market Report
Canada is a growing market for PMPs, and crossborder business activity has practically eliminated geographic borders. PCT Canada is your opportunity to broaden your sales potential in this important region of the world. This electronic publication will reach more than 4,000 prospects on a quarterly basis in 2018. Special rates make this an easily affordable addition to your program. Consult your advertising rep for more details.
Mosquitoes: An Emerging Market
The PCT Media Group is stepping up its coverage of the mosquito market in 2018, offering a variety of high-impact marketing opportunities for our key business partners, including two eagerly anticipated Mosquito Supplements and a Mosquito Control Virtual Conference. This is your chance to get involved in this rapidly emerging market.
Video Product Showcase
We'll combine our quality editorial content with your product video to create a valuable educational/marketing opportunity for PMPs and industry product suppliers alike.
PCT Convention Extra
This high-profile publication is distributed on the trade show floor and "room-dropped" at NPMA PestWorld, the industry's largest convention.
In this high-impact advertorial, own a spread where a company representative is featured as an industry expert on a topic of importance for your 2019 marketing efforts. Facing the advertorial is a full-page ad reinforcing the messaging in the "5 Questions" advertorial. Our designers will match the design of the advertorial with your corporate color pallete, creating a seamless spread that is both compelling and educational.
PCT’s Virtual Conferences are a highly attractive, cost-effective educational alternative for pest management professionals, providing advertisers the opportunity to extend their brand and market reach through a variety of sponsorship opportunities. In 2018, PCT will feature the Virtual Conference Summit Series. Each event offers two levels of sponsorship: Platinum and Gold. Consult your advertising representative to find out which level is best for your company.
PCT Top 100 Issue
Increase your company’s visibility and market reach 100% this May with PCT’s most eagerly anticipated issue of the year…our Top 100 Issue. This issue is the most downloaded/visited issue of the year, and is a valuable reference source referred to again and again, providing extended reach and enhanced visibility for your sales and marketing message throughout the year. If you offer a product or service to the pest control market, this is the one opportunity you can’t afford to miss! Contact your sales representative today to reserve space in PCT’s best-read and most eagerly anticipated issue of the year!
PCT Distance Learning Center Online Label Training
Developed Exclusively for PCT by Board Certified Entomologist Stoy Hedges
Why Your Company Should Participate:
- Cost-effective investment in product stewardship.
- Educates end-users about your company’s products.
- High-value resource for ensuring your customers are trained in all aspects of your most current product label.
- Illustrates corporate commitment to continuing education.
- Documents applicator training of your products.
- Valuable resource for building customer relationships.
- Keeps your products top of mind among end-users.
- Provides a valuable tool for direct communication with individuals applying your products.
$975 per product for development of custom training modules; $500 annual hosting fee per label.
$1,250 per product to develop multiple custom training modules of more complex labels (i.e., water-based products)
PCT Custom Media Services
PCT Custom Media is the content marketing arm of the PCT Media Group, providing custom content for companies serving the professional pest management industry. PCT’s talented group of freelance writers, designers and content marketers create valuable, relevant editorial content that communicates directly with your customers or potential customers, driving profitable growth for your business.
Benefits of Content Marketing
- Boosts Customer Engagement
- Generates Increased Inbound Web Traffic
- Drives Product Sales
- Builds Market Relationships
- Creates Brand Awareness
- Illustrates Thought Leadership
- Enhances Client Loyalty
Bed Bug Supplements
PCT’s Bed Bug Supplements allow you to hone in on prospects and decision makers specifically interested in this area of the industry. Advertising in PCT’s Bed Bug Supplements also provides your company with blanket market exposure, since the ad also appears in our digital edition and the mobile-friendly version of PCT. Ask about our special package pricing for advertisers who commit to all four supplements by December 31, 2018.
|March||Close Date February 5||Materials Due February 12|
|June||Close Date May 3||Materials Due May 10|
|September||Close Date August 2||Materials Due August 9|
|December||Close Date November 5||Materials Due November 12|
TMI™ - TargetMarketIntelligence (TMI™) is a game-changing market intelligence tool that your company must have to succeed in today’s highly competitive business environment. TMI is based on three key elements:
- dynamic software
- meticulous data management
- proprietary subscriber information of our customers and prospects
Features and benefits include:
- Instant online access
- Detailed market analysis
- Rapid identification of new business opportunities
- Access to thousands of new customers and prospects
- Easy cross-referencing of your customer data with the TMI database
- Custom market research
- Export only the data you need
Intelligent Content Marketing takes lead nurturing and retargeting to a new level. Now you can:
- Target advertising to people based on the type of content they read
- Target unknown users based on what their anonymous profile looks like (behavior on the internet)
- Amplify your messaging to the broader internet based on how much they look like your current “magazine” target audience
Leverage the power of our brand and Intelligent Content Marketing for maximum results.