PCT 2022 Rate Card
Frequency Discounts*
| Size | 1x | 6x | 12x | 18x | 24x |
|---|---|---|---|---|---|
| Spread | $13,773 | $11,795 | $10,482 | $10,230 | $9,536 |
| Full Page | $7,190 | $6,613 | $5,518 | $5,339 | $5,001 |
| 2/3 Page | $4,732 | $4,073 | $3,737 | $3,515 | $3,292 |
| 1/2 Island | $4,118 | $3,687 | $3,331 | $3,127 | $2,949 |
| 1/2 Standard | $3,662 | $3,072 | $2,814 | $2,644 | $2,470 |
| 1/3 Page | $2,496 | $2,231 | $1,965 | $1,838 | $1,720 |
| 1/4 Page | $1,838 | $1,586 | $1,458 | $1,357 | $1,289 |
| 1/6 Page | $1,230 | $1,057 | $966 | $898 | $824 |
| Covers | 6x | 12x | 18x | 24x |
|---|---|---|---|---|
| 2nd Cover | $8,940 | $8,344 | $7,742 | $7,518 |
| 3rd Cover | $8,344 | $8,042 | $7,516 | $7,286 |
| 4th Cover | $10,125 | $9,536 | $8,940 | $8,338 |
| Belly Band | $12,657 | |||
| Belly Tip | $13,552 | |||
| Covergate | $14,316 | |||
| French Door | $19,087 |
| Color Charges | Single Page | Spread |
|---|---|---|
| Standard | $567 | $927 |
| Matched Color, Extra | $670 | $1,030 |
| Matched, Metallic Color | $695 | $1,107 |
| Four-Color Process, Extra | $1,133 | $1,751 |
*Frequency discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Pest Control Technology, Quality Assurance & Food Safety, Lawn & Landscape, Golf Course Industry, GIE Media’s Snow Magazine, Recycling Today, Greenhouse Management, Nursery Management, Garden Center, or any other publications in GIE Media's portfolio.
Mechanical Requirements: Perfect-bound, three columns to a page. Paper stock: Machine coated, 40-lb. body with 80-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7/8" x 10 1/2".
Digital Files and Specifications for Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. For details, contact Lori Skala at 216-393-0276 or lskala@gie.net.
Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
Classifieds (print and online):
$125 per column inch - 2-color $25.00, 4-color $50.00
Word only: $1.20 per word, $35.00 minnimum
Ad Sizes (Non-Bleed)
| Specifications | Width | Depth |
|---|---|---|
| Full Page (non-bleed) | 7" | 10" |
| 2/3 Page | 4 1/2" | 10" |
| 1/2 Page Island | 4 1/2" | 7 1/2" |
| 1/2 Page Horizontal | 7" | 4 7/8" |
| 1/2 Page Vertical | 3 3/8" | 10" |
| 1/3 Page Square | 4 1/2" | 4 7/8" |
| 1/3 Page Vertical | 2 3/16" | 10" |
| 1/4 Page Square | 3 3/8" | 4 7/8" |
| 1/4 Page Horizontal | 7" | 2 3/8" |
| 1/6 Page Vertical | 2 3/16" | 4 7/8" |
| 1/6 Page Horizontal | 4 1/2" | 2 3/8" |
| Bleed Ad Sizes (Available at no extra cost) | Width | Depth |
|---|---|---|
| Single Page Bleeds | 8-1/8" | 10-3/4" |
Trim Area | 7-7/8" | 10-1/2" |
| Live Area | 7" | 10" |
| Spread Bleeds | 16" | 10-3/4" |
Trim Area | 15 3/4" | 10-1/2" |
| Live Area | 14" | 10" |
[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]
2022 Interactive
| Web Advertising | Pixels | Month | Units Available | View Ad Unit |
|---|---|---|---|---|
| Leaderboard | 728x90 | $2,897 | 6 |  |
| Medium Rectangle | 300x250 | $1,793 | 20 | |
| Half Page | 300x600 | $2,050 | 5 | |
| Parallax Reveal | 730x570 | $8,500 | | |
| Bottom Leaderboard | 728x90 | $855 | 25 | |
| Wallpaper Ads | $23,077 | |||
| Static Mobile Banner | 360x120 | $8,547 | ||
| Floating Lightbox | 500x500 | $11,072 | 2 | |
| Expanding Medium Rectangle | 300x250 | $2,559/mo | Exclusive | |
| E-Newsletters | Pixels | 1x | 12x | 24x | 52x | View Ad Unit |
|---|---|---|---|---|---|---|
| Medium Rectangle Top | 300x250 | $3,287 | $2,833 | $2,550 | $2,248 | |
| Medium Rectangle Middle | 300x250 | $3,000 | $2,572 | $2,292 | $1,968 | |
| Medium Rectangle Bottom | 300x250 | $2,513 | $2,330 | $2,065 | $1,769 | |
| Banner | 468x60 | $1,873 | $1,747 | $1,666 | $1,453 | |
| Bottom Leaderboard | 728x90 | $2,330 | $2,065 | $1,792 | $1,665 | |
| Custom E-Blast | ... | $6,812 | ||||
| Text Ad | 360x180 | $2,942 | |
| Webinars | |
|---|---|
| Interactive webinars, sponsored by suppliers, provide information about products and services. | $10,256 |
| Digital Edition Preview | $2,610 |
|---|