PCT 2020 Rate Card
Frequency Discounts*
| Size | 1x | 6x | 12x | 18x | 24x |
|---|---|---|---|---|---|
| Spread | $12,556 | $10,794 | $9,601 | $9,370 | $8,734 |
| Full Page | $6,585 | $5,672 | $5,054 | $4,890 | $4,581 |
| 2/3 Page | $4,334 | $3,730 | $3,422 | $3,219 | $3,016 |
| 1/2 Island | $3,772 | $3,377 | $3,050 | $2,864 | $2,701 |
| 1/2 Standard | $3,354 | $2,814 | $2,578 | $2,421 | $2,262 |
| 1/3 Page | $2,286 | $1,914 | $1,800 | $1,683 | $1,576 |
| 1/4 Page | $1,683 | $1,452 | $1,335 | $1,243 | $1,181 |
| 1/6 Page | $1,126 | $968 | $884 | $822 | $754 |
| Covers | 6x | 12x | 18x | 24x |
|---|---|---|---|---|
| 2nd Cover | $8,188 | $7,643 | $7,091 | $6,885 |
| 3rd Cover | $7,643 | $7,366 | $7,091 | $6,674 |
| 4th Cover | $9,274 | $8,734 | $8,188 | $7,637 |
| Belly Band | $11,593 | |||
| Belly Tip | $12,413 | |||
| Covergate | 13,113 | |||
| French Door | 17,483 |
| Color Charges | Single Page | Spread |
|---|---|---|
| Standard | $567 | $927 |
| Matched Color, Extra | $670 | $1,030 |
| Matched, Metallic Color | $695 | $1,107 |
| Four-Color Process, Extra | $1,133 | $1,751 |
*Frequency discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Pest Control Technology, Quality Assurance & Food Safety, Lawn & Landscape, Golf Course Industry, GIE Media’s Snow Magazine, Recycling Today, Greenhouse Management, Nursery Management, Garden Center, or any other publications in GIE Media's portfolio.
Mechanical Requirements: Perfect-bound, three columns to a page. Paper stock: Machine coated, 40-lb. body with 80-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7/8" x 10 1/2".
Digital Files and Specifications for Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. For details, contact Lori Skala at 216-393-0276 or lskala@gie.net.
Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
Classifieds (print and online):
$125 per column inch - 2-color $25.00, 4-color $50.00
Word only: $1.20 per word, $35.00 minnimum
Ad Sizes (Non-Bleed)
| Specifications | Width | Depth |
|---|---|---|
| Full Page (non-bleed) | 7" | 10" |
| 2/3 Page | 4 1/2" | 10" |
| 1/2 Page Island | 4 1/2" | 7 1/2" |
| 1/2 Page Horizontal | 7" | 4 7/8" |
| 1/2 Page Vertical | 3 3/8" | 10" |
| 1/3 Page Square | 4 1/2" | 4 7/8" |
| 1/3 Page Vertical | 2 3/16" | 10" |
| 1/4 Page Square | 3 3/8" | 4 7/8" |
| 1/4 Page Horizontal | 7" | 2 3/8" |
| 1/6 Page Vertical | 2 3/16" | 4 7/8" |
| 1/6 Page Horizontal | 4 1/2" | 2 3/8" |
| Bleed Ad Sizes (Available at no extra cost) | Width | Depth |
|---|---|---|
| Single Page Bleeds | 8-1/8" | 10-3/4" |
Trim Area | 7-7/8" | 10-1/2" |
| Live Area | 7" | 10" |
| Spread Bleeds | 16" | 10-3/4" |
Trim Area | 15 3/4" | 10-1/2" |
| Live Area | 14" | 10" |
[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]
2020 Interactive
| Web Advertising | Pixels | Month | Units Available | View Ad Unit |
|---|---|---|---|---|
| Leaderboard | 728x90 | $2,373 | 6 |  |
| Medium Rectangle | 300x250 | $1,467 | 20 | |
| Half Page | 300x600 | $1,679 | 5 | |
| Bottom Leaderboard | 728x90 | $700 | 20 | |
| Wallpaper Ads | $18,900 | |||
| Static Mobile Banner | 320x50 | $7,000 | ||
| Lightbox | 500x500 | $9,068 | Exclusive | |
| Expanding Medium Rectangle | 300x250 | $2,095/mo | Exclusive | |
| E-Newsletters | Pixels | 1x | 12x | 24x | 52x | View Ad Unit |
|---|---|---|---|---|---|---|
| Medium Rectangle Top | 300x250 | $2,692 | $2,320 | $2,088 | $1,841 | |
| Medium Rectangle Middle | 300x250 | $2,457 | $2,106 | $1,877 | $1,612 | |
| Medium Rectangle Bottom | 300x250 | $2,058 | $1,908 | $1,691 | $1,449 | |
| Banner | 468x60 | $1,534 | $1,431 | $1,365 | $1,190 | |
| Bottom Leaderboard | 728x90 | $1,908 | $1,691 | $1,467 | $1,364 | |
| Custom E-Blast | ... | $5,579 | ||||
| Text Ad | 360x180 | $2,409 | |
| Webinars | |
|---|---|
| Interactive webinars, sponsored by suppliers, provide information about products and services. | $8,400 |
| Digital Edition | ||||||
|---|---|---|---|---|---|---|
| Display Ad | Print +8% Premium | |||||
| Digital Edition Preview | $2,137 |